California’s Low Carbon Fuel Standard is working

Concepting
Design
Icon Development

A national environmental conservation group approached me to create an infographic promoting the success of California’s Low Carbon Fuel Standard. We brainstormed possible approaches illustrating the various metrics at play (reduced health impacts, reduced air pollution, reduced petroleum use, clean fuel usage, and market value/investments). My approach was to be direct by simply declaring the program’s success and displaying the metrics explaining why.